Alicia Parlby

Recruited and trained by the best in the Australian real estate business, Alicia has established herself as a highly successful commercial sales and leasing associate with impressive market knowledge and high-level negotiation skills.

Alicia came to the property industry more than a decade ago following a successful career in the arts. As head of art for a high-profile auction house, she developed a deep understanding of sales strategies, marketing techniques and how to negotiate premium prices in a variety of conditions.

Specialising in office and retail premises in the eastern suburbs and inner Sydney, Alicia takes great pride in achieving great results for her clients. From shopfronts in Double Bay and Darlinghurst to office buildings in Camperdown and Surry Hills, Alicia displays intimate local knowledge, extensive product familiarity and an easy rapport with buyers that set her apart from other agents, resulting in stellar outcomes.

Alicia’s outgoing nature and ethical approach to doing business ensure she is a natural fit for the team at Laing+Simmons Commercial South East. She remains a passionate supporter of the arts as a committee member of MCA Next, a Museum of Contemporary Art program making art accessible and supporting social impact programs for young people.