Race to secure cafe investment at Geelong’s new Ritz

Construction is continuing at The Ritz in Geelong. Picture: Glenn Ferguson
Construction is continuing at The Ritz in Geelong. Picture: Glenn Ferguson

Investors are circling the only commercial component within the 4.5-star Ritz Apartment Hotel on Geelong’s waterfront.

They’ve pounced on the chance to secure the ritz geelong cafe realcommercial within the facade of the old Ritz building on Bellerine St.

Construction has started on the nine-storey, 127-room hotel complex.

Commercial Insights: Subscribe to receive the latest news and updates

Darcy Jarman, Geelong West agent Tim Darcy says Collective Hotel Management, which secured the rights to operate the hotel, also holds the 10-year lease to the cafe, with options to take it to 40 years.

An artist’s impression of the upgrade to Geelong’s Ritz.

The company operates a portfolio of east coast establishments, including the five-star Tingirana Noosa resort.

The cafe will service hotel residents, with customers also spilling over from The Vue apartments on Bellerine St and beyond to the waterfront.

“It’s a great opportunity to buy an income recurring asset that gives them security of tenure in a brand-new building in the heartland of that waterfront precinct,” Darcy says.

Construction is continuing at The Ritz in Geelong. Picture: Glenn Ferguson

Annual increases are built into the lease, while investors could also access depreciation allowances on the new building, expected to be completed in late 2020.

“Finding brand new buildings with a level of tenure equivalent of 10 years is almost unheard of,” Darcy says.

“It’s a very passive set-and-forget investment. From a Geelong perspective is about as good as it gets.”

Construction is continuing at The Ritz in Geelong. Picture: Glenn Ferguson

Price hopes are above ritz geelong cafe realcommercial, plus a car park.

Darcy expects more local and external interest to emerge for the investment that provides a $59,000 annual rental income.

“The Ritz is a story in itself for a long period of time but it’s become an iconic building with all the work that’s going to be done to it, it’s going to look fairly spectacular,” Darcy says.

This article from The Geelong Advertiser originally appeared as “The Ritz serving up cafe as construction starts on Geelong waterfront landmark”.